A website is about the convergence of two things: Your business goals and the needs of your target market!

Build something that aligns the two and you will end up with an effective website. Broken down like that it sounds simple; but, achieving that convergence can be a trciky process – and a quick surf around the web will soon demonstrate that it is easier to get it wrong than to get it right.

Organic Traffic – Increase
Bounce Rate – Decrease
Average Visit Duration – Increase
Pages Per Session – Increase
Hotel business will follow different processes invoiving different groups of people when designing, developping and implementing a website. Here are the main steps of building your website:
  • Planning. Establish your goals, analyse the competition, define who your target market is, how they will find you online and what they will be looking for when they arrive.
  • Design. Decide on the ‘look and feel’ of the site: Colours, graphics, navigation, etc. The way the information is arranged can have a big impact on a site’s usability.  
  • Development. Put it all together, take the agreed design and construct the actual pages of the site, craft the content, links and navigation hierarchy.
  • Testing. Making sure everything works the way it should and perform a speed test and receive recommendations for improving website performance across all devices.
  • Responsive Web Design. If your potential hotel guests are mobile the you would probably be wise to design your site with mobile screen sizes. 
  • Deployment. Your new site becomes live on the internet for the whole world to find. This is how your new guests will be aware of your hotel.

Don't You Need a New Website? Our Website Optimization Core Services Include:

A 1-second delay in page load time yields: 11% fewer page views, 16% decrease in customer satisfaction and 7% loss in conversions (source: Aberdeen Group)
SEO ranking improves when visitors stay on your site longer, view more pages, and repeat their visits. The more user-friendly your site is, the more likely this is going to happen.
It is the reason users want to visit you, why other sites will want to link to you and why search engines will want to suggest your site to their users in search results.

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